Mini Mela engaged us to help launch their new brand and website, evolving from the much-loved Piccolini. We led the UX and UI design of their new Shopify store, tailored for mobile shopping and busy parents. Alongside the site build, we crafted a playful brand identity, managed redirects, and ensured SEO continuity from the previous domain. The result is a seamless transition for loyal customers and a solid foundation for future growth.