Discover why Insitu chooses Webflow as our go-to platform for building flexible, easy-to-manage websites. From intuitive editing to eCommerce options that scale, see how it stacks up against WordPress, Wix, and more.
At Insitu Digital, we design and build every website using Webflow. It’s not just our tool of choice; it’s the best solution we’ve found for creating fast, secure, easy-to-manage websites that clients can easily (and enjoyably) use.
From design to development, you get full access to a dedicated staging site where you can see progress as things come to life. With built-in SEO and CMS features, it’s super easy to keep on top of what matters most: making sure your site gets seen. Plus, with the option to easily build animations for each section of your site, it’s never been easier to create a site that feels alive, not just static.
Most business owners don’t want to wrangle with clunky dashboards or rely on developers every time they need to update simple things like a name or phone number.
Webflow changes that. After launch, our clients have full control over their content with a clean, intuitive editor. You can update pages, swap images, add blog posts, and more, all without breaking anything.
No plugins or patches required. So no surprise bugs will appear.
Running an online store? Webflow has a built-in ecommerce engine that suits many small to medium businesses. It’s perfect if you’re after a clean shopping experience with total design freedom.
But if you already use Shopify, or want to tap into its powerful inventory and order management tools, we can connect the two. Using Shopify as a headless backend means your store lives in Shopify, but the website itself is completely powered by Webflow.
Choosing the right platform for your website can be tough. It affects everything from design flexibility to security, performance, and scalability in the long term. While WordPress, Wix, and Squarespace each have their place, they come with limitations that can slow down your business growth. Here’s how Webflow compares to these popular platforms and why it stands out in our opinion.
WordPress is the most widely used platform, offering a vast ecosystem of plugins and themes. It’s highly flexible and can power everything from blogs to complex websites. However, this flexibility comes at a cost. WordPress sites require constant maintenance, with plugins and themes needing updates. Security is also a major concern: outdated plugins can introduce vulnerabilities, making a site an easy target for hackers. Additionally, for non-technical users, managing a WordPress site can feel overwhelming, often requiring developer support just to keep things running smoothly.
Wix is known for its easy-to-use drag-and-drop builder, making it a great choice for beginners or small personal websites. It’s affordable and allows users to quickly launch a site with minimal effort. However, as businesses grow, Wix can become super restrictive. Its customisation options are limited, making it difficult to implement design ideas or advanced functionality. Also, the underlying code is bloated, which can negatively impact site speed and SEO: two critical factors for online success.
Squarespace offers beautifully designed templates, making it an attractive option for creatives and small businesses. However, its strength is also its biggest weakness. Because it relies heavily on pre-built templates, customisation beyond a certain point becomes extremely difficult. If you want a branded website or need a site that scales with your business, Squarespace may not be a long-term solution.
For businesses with very specific requirements, a fully custom-coded website provides unlimited flexibility. However, this approach can be both expensive to build and maintain, requiring ongoing developer involvement even for the smallest updates. If you don’t have a dedicated tech team on hand, making changes or troubleshooting issues can become a slow and costly process.
Webflow bridges the gap between ease of use and complete design flexibility. Unlike WordPress, there are no plugin conflicts or security concerns: everything is built in and automatically maintained. Unlike Wix and Squarespace, you’re not locked into restrictive templates or limited customisation options. And unlike custom-coded solutions, Webflow allows you to design and update your website without needing a developer for every small change.
Beyond its design flexibility, Webflow’s hosting is lightning-fast and highly secure, meaning your site runs smoothly without the need for constant maintenance. The only downside? There’s a slight learning curve, but that’s where Insitu comes in.
We work with you to create the perfect site for your business and do all of the heavy lifting from a technical point of view, so you can focus on the business. Once the site is up and running, we will seamlessly onboard you, giving you the tools and knowledge needed to make edits, upload inventory, blog posts, etc. We make sure you’re set up for scalability and success.
The best part? Insitu isn’t going anywhere. We are here to make sure your business succeeds. So if you have any questions after your site goes live, we are here to help.
If you’re looking for a website platform that offers creative freedom, powerful functionality, and ease of use, Webflow is the clear winner.
Whether you’re launching your first website or replacing your current one, Webflow offers a platform that grows with your business. And at Insitu, we don’t just hand over a great-looking website; we give you something that will work harder for you and scale as you grow.
Want to see what Insitu can do for your business? Let’s chat and find the right solution for you.
