Figma just dropped four new products at Config 2025, Make, Sites, Draw, and Buzz. A bold move to become the all-in-one platform for designers, marketers, and devs alike. We break down what each launch means for how we design, build, and ship.
Figma’s latest Config event just dropped — and it’s a big one.
They didn’t just release a couple of new features. They doubled their product lineup — four completely brand-new tools: Figma Make, Figma Sites, Figma Draw, and Figma Buzz. Some were expected. Others came out of nowhere. But every single one is an intentional swing at competitors and a step towards turning Figma into a full creative ecosystem. Product designers, brand designers, marketers, developers and more.
No more jumping into Illustrator, Photoshop or InDesign to get the job done. It’s like Figma studied Canva’s playbook on how to eat the industry. This launch changes how designers will design, and how teams will ship.
Let’s break each announcemnt down into bite size chunks so we can easily digiest the.
Figma Make is a visual AI tool that takes your idea and turns it into a working prototype... or actual code... using just a prompt. It’s like ChatGPT with a design degree. Perfect for rapid validation, building UI, or just skipping the “blank page” feeling. If you’re still fiddling with Framer or playing API whisperer in Webflow, this is a game-changer. And will change the way we iterate as designers and digital agencies.
You can now publish real websites directly from Figma. Not mockups pretending to be websites. Real, hosted, responsive websites, with SEO controls, a CMS, and interactivity built in. Webflow should probably start sweating. This brings the “design to production site” dream a lot closer to reality.
Scribble with a pen or finger, and Figma Draw magically turns it into usable vector shapes. Built-in brushes, textures, and smooth editing. This could potenitally be the nail in the coffin for Illustrator - a tool that was once my go-to for anything vector based.
Check out there cheeky jab at Adobe in this video announcing the feature:
Buzz is a new space inside Figma for teams who design more than just products. Social posts, event flyers, internal comms... all built from templates, all staying perfectly on-brand. It’s fast to use, easy to scale, and designed so anyone on your team can create without messing up your design system. Marketers and brand designers get what they need. Designers stay in control.
This isn’t just Figma flexing. It’s Figma repositioning it's entire business.
They’re not just a design tool anymore, they’re becoming an operating system for creative work. No more exporting assets into ten different tools and begging someone to update a deck. This is end-to-end, inside one platform.
For agencies like mine, this could change how we deliver and collaborate with our clients. Exploring more concepts and expediting solutions. Time will tell how polished these tools actually are and what they will mean for us all. But Figma's direction is loud and clear.
If you missed last week’s issue, I kicked off a personal design challenge: 30 minutes a day. 5 days a week. Design something small (with specific constraints).
It’s a way to stay sharp, keep experimenting, and break out of the same client-work loops.
Here’s how Week 1 went down:
Check out the results:
Check them out in more detail over on Instagram.
Honestly? Finding time for this was tough.
Between Insitu work, consulting, and raising two little kids, carving out 30 minutes a day wasn’t easy. My wife told me this would be harder than it looked. She was right (as usual).
But I’m glad I did it. There’s something freeing about designing with constraints and not caring about polish. Just exploring ideas. Quickly. No revisions. No feedback loops. Just creativity in motion.
I’ll be doing it again next week — new constraints, new designs. Let's see if I can keep it up 😅
